Wood Storage Shed Plans

Garage and Storage Shed Trends in the U.S., 3rd Edition

Table of Contents :  
Chapter 1: Executive Summary
Scope of the Report
Methodology
Product Definitions
The Market
A Robust Market Slows Down
Figure 1-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)
Figure 1-2: Sales by Product Category, 2008 (percent)
Garage Organization Products and Sheds About 2% of Housewares
Table 1-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
U.S. is Global Garage Organization and Shed Leader
Factors Affecting Growth
Increasing number of households
Figure 1-3: Number of U.S. Households, 2000-2008 (in millions of households)
Housing Boom Creates Demand for Organization
Easy Credit Drives Consumption
Larger U.S. homes but trending smaller
Americans Love Big Garages
Table 1-2: Type of Parking Facility of New One-Family Houses Completed (percent)
Big Spenders, Non-Savers
Lower Prices Drive Spending
Bulk Buying Takes Up Space
Investing in the Home
Gardening Boosts Shed Sales
Demographics Continue To Boost Storage Need
Raw Material Prices Impact Manufacturers
Market Projections
Slower Growth in Future
Figure 1-4: Projected U.S. sales of garage and shed storage, 2008-2013 (in billions of dollars)
The Marketers
Mergers, Acquisitions, Divestitures
Market and Product Trends
Easy Assembly Still Drives DIY Market
Specialty items continue to grow
Creating Space
Bigger is Better
Selling Value
Toughness to Appeal to Men
Aesthetics to Appeal to Women
Eco-friendly Initiatives Begin to Emerge
The Emotion of Organization
A Storage Crisis
Organization Reduces Stress
Peace of Mind
Outdoor Sheds Not Just for Garden Tools
Market Dynamics
Distribution Channels
Installed Versus DIY Trends
Installed Segment Local, Regional, Struggling
DIY Segment Stressing Price, Convenience
Retail outlets
Exclusivity
Lowe’s, Home Depot Target Women
Internet Sells, Promotes and Educates
Marketing and Promotion Trends
Contests And Sweepstakes Still Popular
Product Placement Provides Exposure
Sponsorships Generate Publicity
Spokesperson Connects with Consumers
Price Promotions Stress Value
Dealer Incentives Encourage Sales
Leveraging Partnerships Extends Reach
Selling Homebuilders and Home Sellers
Branding Continues to Be Important
Licensing Popular Brands
Some Store Brand Activity
Branding Commodities
Shed Brands Communicate Functionality

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The Consumer
Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements
Sixty Percent of Households Do It Themselves with Home Improvements
Other Spaces Higher Priorities Than Garage
Younger Families With Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages
Purchase of Storage Sheds Remains Steady
Majority of Households Spend More Than $500 on Sheds
75% of Households Assemble and Install Sheds Themselves
Older Boomers With Larger Families, Young Children More Likely to Have Bought Sheds
Southeast is Strongest Region for Sheds
Boomers and College Graduates More Likely to Have Bought Garage Doors
Central Region Strongest for Garage Doors
Psychographic Traits of Remodelers and Shed Buyers
Consumers Want Quality, Performance and Closet Storage
Consumers Value Quality and Performance Most
Closet Storage Most in Demand
Consumers Do Want Large, Organized Garages
Listening to Women
Enormous Purchasing Power
She Wants to Eliminate Clutter
Builders Take “Women-Centric” Approach
Do-It-Herself
Consumers Say They Want Green Products
Consumers Want But Don’t Often Buy Green
Organization Calms Consumers
Empty Nest Not So Empty
Empty Nesters Downsizing
Boomerangers Come Home
A Fuller House for the Sandwich Generation

Chapter 2: The Market
Scope of the Report
Methodology
Product Definitions
The Market
A Robust Market Slows Down
Figure 2-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)…
Figure 2-2: Sales by Product Category, 2008 (percent)
Garage Organization Products and Sheds About 2% of Housewares
Table 2-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
Regional Differences
Figure 2-3: New One Family Houses Sold, Percent with Basements, 2007
U.S. is Global Garage Organization and Shed Leader
Factors Affecting Growth
Increasing number of households
Figure 2-4: Number of U.S. Households, 2000-2008 (households in millions)
Housing Boom Creates Demand for Organization
Table 2-2: Percent of Home Ownership, 1990-2008
Figure 2-5: U.S. Quarterly Homeownership Rates, 2004-2008 (percent)
Table 2-3: Annual Existing Home Sales, 2002-2008
Table 2-4: Annual New Home Sales/Median Annual Sales Price, 1995-2008
Table 2-5: Quarterly House Price Appreciation, 2005-2008 (percent)
Table 2-6: Annual Housing Starts 2000-2008, Single Family Homes
Easy Credit Drives Consumption
Figure 2-6: Average Mortgage Rates, 2005-2008 (percent)
Figure 2-7: First-Time Home Buyer Index in U.S., 2005-2008 (index)
Figure 2-8: Consumer Credit in U.S., 2003-2008 (in billions of dollars)
Figure 2-9: Home Mortgage Borrowing in U.S., 2003-2008 (in billions of dollars)
Larger U.S. homes but trending smaller
Table 2-7: Median Square Feet of Floor Area, New One Family Houses, 1985-2007
Americans Love Big Garages
Table 2-8: Type of Parking Facility of New One-Family Houses Completed (percent)
Big Spenders, Non-Savers
Table 2-9: Personal Income and Its Disposition, 2001-2008 (in billions of dollars)
Figure 2-10: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 (in billions of dollars)
Lower Prices Drive Spending
Figure 2-11: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998-Jan. 2009
Bulk Buying Takes Up Space
Table 2-10: Club Store Sales and Membership, 2002-2008 (in billions of dollars and millions of members)
Investing in the Home
Table 2-11: U.S. Average Annual Consumer Expenditures, 2006 (percent)
Table 2-12: Annual Home Remodeling Expenditures, 1995-2008 (in billions of dollars)
Table 2-13: Home Improvement Products Sales (in billions of dollars)
Self Storage Decline Could Boost Home Storage
Gardening Boosts Shed Sales
Demographics Continue To Boost Storage Need
Raw Material Prices Impact Manufacturers
Figure 2-12: Producer Price Index (PPI) of Crude Petroleum, 2005-Jan. 2009
Figure 2-13: Produce

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The Consumer Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements Sixty Percent of Households Do It Themselves with Home Improvements Other Spaces Higher Priorities Than Garage Younger Families With Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages Purchase of Storage Sheds Remains Steady Majority of Households Spend More Than $500 on Sheds 75% of Households Assemble and Install Sheds Themselves Older Boomers With Larger Families, Young Children More Likely to Have Bought Sheds Southeast is Strongest Region for Sheds Boomers and College Graduates More Likely to Have Bought Garage Doors Central Region Strongest for Garage Doors Psychographic Traits of Remodelers and Shed Buyers Consumers Want Quality, Performance and Closet Storage Consumers Value Quality and Performance Most Closet Storage Most in Demand Consumers Do Want Large, Organized Garages Listening to Women Enormous Purchasing Power She Wants to Eliminate Clutter Builders Take “Women-Centric” Approach Do-It-Herself Consumers Say They Want Green Products Consumers Want But Don’t Often Buy Green Organization Calms Consumers Empty Nest Not So Empty Empty Nesters Downsizing Boomerangers Come Home A Fuller House for the Sandwich Generation

Chapter 2: The Market Scope of the Report Methodology Product Definitions The Market A Robust Market Slows Down Figure 2-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)… Figure 2-2: Sales by Product Category, 2008 (percent) Garage Organization Products and Sheds About 2% of Housewares Table 2-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars) Regional Differences Figure 2-3: New One Family Houses Sold, Percent with Basements, 2007 U.S. is Global Garage Organization and Shed Leader
Factors Affecting Growth Increasing number of households Figure 2-4: Number of U.S. Households, 2000-2008 (households in millions) Housing Boom Creates Demand for Organization Table 2-2: Percent of Home Ownership, 1990-2008 Figure 2-5: U.S. Quarterly Homeownership Rates, 2004-2008 (percent) Table 2-3: Annual Existing Home Sales, 2002-2008 Table 2-4: Annual New Home Sales/Median Annual Sales Price, 1995-2008 Table 2-5: Quarterly House Price Appreciation, 2005-2008 (percent) Table 2-6: Annual Housing Starts 2000-2008, Single Family Homes Easy Credit Drives Consumption Figure 2-6: Average Mortgage Rates, 2005-2008 (percent) Figure 2-7: First-Time Home Buyer Index in U.S., 2005-2008 (index) Figure 2-8: Consumer Credit in U.S., 2003-2008 (in billions of dollars) Figure 2-9: Home Mortgage Borrowing in U.S., 2003-2008 (in billions of dollars) Larger U.S. homes but trending smaller Table 2-7: Median Square Feet of Floor Area, New One Family Houses, 1985-2007 Americans Love Big Garages Table 2-8: Type of Parking Facility of New One-Family Houses Completed (percent) Big Spenders, Non-Savers Table 2-9: Personal Income and Its Disposition, 2001-2008 (in billions of dollars) Figure 2-10: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 (in billions of dollars) Lower Prices Drive Spending Figure 2-11: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998-Jan. 2009 Bulk Buying Takes Up Space Table 2-10: Club Store Sales and Membership, 2002-2008 (in billions of dollars and millions of members) Investing in the Home Table 2-11: U.S. Average Annual Consumer Expenditures, 2006 (percent) Table 2-12: Annual Home Remodeling Expenditures, 1995-2008 (in billions of dollars) Table 2-13: Home Improvement Products Sales (in billions of dollars) Self Storage Decline Could Boost Home Storage Gardening Boosts Shed Sales Demographics Continue To Boost Storage Need Raw Material Prices Impact Manufacturers Figure 2-12: Producer Price Index (PPI) of Crude Petroleum, 2005-Jan. 2009 Figure 2-13: Produce

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